The Own + Salesforce Project Launch aimed to elevate the Salesforce Trusted Services & Developer Services offering by integrating Own products into the Salesforce platform to create a powerful and comprehensive product package.
The objective of this initiative, included updated SKUs that reached General Availability on March 18th, was to generate significant market awareness and excitement among key decision-makers within existing Salesforce customer companies.
This campaign, executed under the Salesforce brand with a phased transition away from Own branding, focused on Data Resilience, Data Compliance, and Data Security – and their respective products, to empower customers to establish a data governance foundation for Agentforce.
Ultimately, this launch seeks to inform and energize both internal teams and customers about the enhanced value proposition.
Creative Leads: Kat Kasper, Brooke Glynn
PM: Atida Batsk
Copywriters: Isabella Welch, Mark Wegwerth
Designers: Jonathan Yu, Nickole Liu, Steven Connerton, Arslan Khaliq, Andrew Best, Valerie Kotliarova
Video: Andreas Lee
PM: Atida Batsk
Copywriters: Isabella Welch, Mark Wegwerth
Designers: Jonathan Yu, Nickole Liu, Steven Connerton, Arslan Khaliq, Andrew Best, Valerie Kotliarova
Video: Andreas Lee
Own Product Updates
The initial phase was to update the Own company product branding elements across the login page, product icons, product UI.
Trusted Services + Own Launch
The larger laucn of the integrated product skus provided opportunities to update creative across not only the owndata.com website, but the Salesforce website as well. Collateral, web pages, digital ads, and were included in our deliverables.
Launch Experience
The Launch Day was a celebration across all of the legacy Own offices which included breakfasts, swag gifts, and parties! It was a momentus occassion celebrated by the entire team!
