I met Dr. Charity Dean at a Women in Technology dinner in 2023. After that, my perception of the world and technology completely changed. We were just returning to 'normal' life after Covid. It was explained that this is just the beginning and there's software that exists to detect and assess natural, accidental, and/or deliberate biological threats.
PHC Global needed a brand. I partnered with the leaders at PHC, to understand their mission, audience, and technology to create an authentic and emotional brand that tells their story—Biothreat Intelligence for the 21st Century.
PHC Global needed a brand. I partnered with the leaders at PHC, to understand their mission, audience, and technology to create an authentic and emotional brand that tells their story—Biothreat Intelligence for the 21st Century.
Role: Creative Director
Collaborators:
Chris Magruder, Designer
Courtnee LeClaire, Fractional CMO
Chris Magruder, Designer
Courtnee LeClaire, Fractional CMO
Inspiration
Logo
Color
Typography
Photography
PHC Brand in Action
