Partnering with Mx Group and GWA, this was the first media buy for OwnBackup. We ran ads from July - December 2023 taking the audience on a journey.
This campaign bridged an important storyline for the company - from why customers trust OwnBackup to the importance of data independence and finally the culmination of a rebrand.
Role:
Copywriting, Design, Creative Direction, Press Ready Files
Copywriting, Design, Creative Direction, Press Ready Files
Collaborators:
Courtnee LeClaire, CMO
Mike Melone, Content Marketing Manager
Eric Locsh, Brand Copywriter
Courtnee LeClaire, CMO
Mike Melone, Content Marketing Manager
Eric Locsh, Brand Copywriter
London Underground | Salesforce World Tour 2023
Wall Street Journal & USA Today - July 2023
August 2023
September 2023
Time Magazine | September 2023
Wired UK | September 2023
Fast Company - Fall 2023
