The internal stakeholder was looking to execute a Marketing campaign to spark interest in OwnBackup's offering for ServiceNow, a new ecosystem for the company. The goal is to integrate both brands for recognition and alignment.
Roles:
Strategy & Creative Direction: Brooke Glynn
Strategy: Lynnette Bruno
Graphic Designer: Marius Dumitru
Social Media Manager: John Stessel
Execution
On May 11-12 OwnBackup team members are going to the Knowledge NYC conference to drum up brand awareness and generate buzz that we’re providing cloud-to-cloud backup and recovery for ServiceNow.
We’re luring people to learn more through a “scavenger hunt” to win a meaningful prize leveraging social media.
We’re luring people to learn more through a “scavenger hunt” to win a meaningful prize leveraging social media.
Social Campaign
Collaboration with Social Media Manager: John Stessel
Strategy + Positioning:
“Own Your Now” is a great hook that can resonate online as it is an empowering statement. If positioned correctly people will be encouraged to “Own Your Now.”
Showcases both brands
Gives participants an honest expression they would like posting
They feel motivated, confident and empowered
Sets the stage for launch opportunities around social
Results:
728 page views
Generated an additional 219% increase to the LinkedIn page
Grew Impressions to 15,990
Total Video Views: 10,859
Contestant total: 20 People
Post 1
On location at the Javits Center explaining the contest with a call to action to learn more in the description.
Post 2
Follow up video explaining more of the process of the contest showcasing the events environment.
Post 3
A video with somebody who accomplishes the task and has the call to action for others!
