OwnBackup has traditionally been known for data backup and recovery for Salesforce. In 2021, the company expanded to the Microsoft Dynamics platform. For that launch, the team created multiple assets to launch this initiative.Microsoft Dynamics launch
The goal was to educate and inspire OwnBackup's customers and future customers to learn more about the new offering.
From a visual perspective, the goal was to introduce and associate our brand with that of Microsoft's. We created a standard system leveraging the Microsoft palette for familiarity.
Creative Director: Brooke Glynn
Video Producer: Atida Bakst
Animation: Ari Glick
Designer: Marius Dumitru
Video Producer: Atida Bakst
Animation: Ari Glick
Designer: Marius Dumitru
Identity
Video
Social