During a large meeting, our CEO brought up the challenge to make this Dreamforce theme all about independence. Think, Independence Hall or Old State House with churning butter and turkey legs. The execution of this at Salesforce's largest user conference held in San Francisco was definitely a creative challenge.
How do you execute something so rooted in American history (with some not so admirable actions)? How do you make this global, relatable, and more importantly about the brand?
OwnBackup is an independent backup and recover solution for SaaS data. Having a third-party, independent vendor to manage and protect enterprise data is best practice. In order to convey that message and this idea of Independence Hall, we created our own data revolution.
With our partners at Elevation3D, this challenge became a fun reality.
Role: Creative Director, OwnBackup
Inspiration
(provided by Elevation3D)
Branding
This event-specific logo uses the company's primary logo at it's center, along with 8 stars (representing years in business) in a seal format.
Poster Design
Digital & Web
SFO OOH Advertisements
Environmental
(Booth & External Event Space)
Booth Build Out
Off Site Venue
Independence Hall | 661 Howard St.
A massive THANK YOU to the Elevation3D team!