We create a physical backyard space in our booth and ancillary spaces. It’s the driving vision for the execution. We set the stage in 2021 with “Own your data. Own your destiny.” It’s our present, and it’s our future. At Dreamforce 2022, we can help people connect to our products and, most importantly, the feelings they evoke.
Our storytelling is shown with real-life backyard moments to give context for what our products offer—and the relaxation they provide.
To set the direction for this multi-touch, in-person event the characteristics we were aiming for were confident, bold, and approachable. Along with key driving statements:
Your data in your own backyard.
We’ve got your back.
You have data and we have your back.
Peace of mind.
We’ve got your back.
You have data and we have your back.
Peace of mind.
Creative Director: Brooke Glynn
Designers: Arslan Khaliq, Steven Connerton
Event Agency: Freemen
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