This campaign was created and launched as a lead-up to the Salesforce user conference, Dreamforce. My coworker James set out on a mission to meet CEO Marc Benioff and take a selfie with him at the show. If he accomplished this task, SpringCM would double our booth scan number in the form of a donation to the UCSF Children's Hospital.
We had great recognition and pick up with the social posts and many people we ran into asked, "So, did he meet him?!" Thankfully, YES! On the first day we saw Marc and he was gracious and willing to take a picture.
This campaign received a Silver Trumpet award and more importantly the catalyst for a $10k donation to the hospital.
Check it out on Twitter
James meeting Marc was featured footage in Salesforce's Fortune Magazine 100 Best Companies to work for tweet.
Not only did we have fun, but our entire team was very proud to be able to give back.